Privacy Policy
Last updated: January 2026
Welcome to Baked by Lena ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you understand how your personal information is collected, used, and safeguarded when you visit our website.
Information We Collect
Information You Provide
We may collect information you voluntarily provide when you:
- Contact us via email or our contact form
- Subscribe to our newsletter (via Kit/ConvertKit)
- Submit a recipe request through our request form
- Leave comments or feedback on recipes
This information may include your name, email address, and any message content you provide.
Information Stored Locally
Some features on our website use your browser's local storage to remember your preferences. This data stays on your device and is not sent to our servers:
- Favorite recipes: Recipes you've marked as favorites
- Recipe ratings: Your star ratings on recipes
- Theme preference: Your light/dark mode setting
Information Collected Automatically
When you visit our website, we may automatically collect certain information, including:
- Your IP address
- Browser type and version
- Operating system
- Pages you visit and time spent on those pages
- Referring website addresses
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and communications
- Improve our website and user experience
- Analyze website traffic and usage patterns
- Send you updates and newsletters (with your consent)
- Comply with legal obligations
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience. For more details, please see our Cookie Policy.
Advertising
We use Google AdSense to display advertisements on our website. Google AdSense uses cookies to serve ads based on your prior visits to our website and other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the Internet.
How to Opt Out: You can opt out of personalized advertising by visiting Google Ads Settings. Alternatively, you can opt out of third-party vendor cookies by visiting the Network Advertising Initiative opt-out page.
For more information about how Google uses your data, please visit Google's Privacy Policy and How Google Uses Cookies in Advertising.
Third-Party Services
We use third-party services that may collect, monitor, and analyze information:
- Google AdSense: Displays advertisements on our website
- Google Analytics: Helps us understand website traffic and usage
- Kit (ConvertKit): Manages our email newsletter subscriptions
- Spotify: Embedded music player on our playlist page
- Instagram/TikTok: Social media embeds on our community page
- Hosting services: Website hosting and content delivery
These third parties have their own privacy policies governing the use of your information. We encourage you to review their policies.
RSS Feed
We provide an RSS feed at /feed.xml that contains publicly available recipe information (titles, descriptions, publication dates). Using this feed does not require providing any personal information.
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
Your Rights
Depending on your location, you may have certain rights regarding your personal information, including:
- The right to access your personal data
- The right to correct inaccurate data
- The right to request deletion of your data
- The right to object to processing of your data
- The right to data portability
To exercise these rights, please contact us at hello@bakedbylenablog.com.
Children's Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.
Contact Us
If you have any questions about this Privacy Policy, please contact us at:
Email: hello@bakedbylenablog.com